eCup promotes coffee culture and grows whole supply chain market via digital. Our service is unique in HK and ASEANs among any other F&B solutions as we cover vertically entire user journey on coffee from knowledge, searching, ordering, e-payment, e-stamps, rewards and after purchase engagement, which gives a pioneer digital & fully automated UX. We have UI tailor made based on user’s coffee habit, innovative friends treat feature via WhatsApp (i.e. Treat friends coffee remotely), big data campaign analysis, and user behavior driven CRM. Our mission is, when you need coffee, use eCup.