When the internet first came into existence, it came with a mission: to bring people closer together. After more than 20 years of development, we have witnessed the birth of many life-changing innovations like social networks. They can help in connecting us with more and more people, even distant ones, yet only in a virtual form. This is where the problem starts to emerge: virtual content and connections are dominating our lives, disconnecting us from the real world. This is a problem we would like to address with Ping. It is a next-generation social network aiming at reconnecting our users back to reality so that our users will be able to pay more attention to the people and events around them, but not only to the virtual content shown on a 5-inch screen in front of them.