Simulation and big data analytics for on-demand ride-hailing services
Advances in technology and the popularisation of mobile phones have enabled ride-hailing services to emerge and heighten their market penetration in the transportation industry. Along with the Hong Kong government’s vision to develop smart mobility, a review of the current outdated policies regulating taxis and ride-hailing services is essential for developing a sustainable, efficient, and environmentally friendly on-demand transportation service. The main goal of the study is to recommend policies and operating strategies to assist in developing ride-hailing services in Hong Kong. This study uses a simulation platform to undergo sensitivity analysis for policies and operating strategies for ride-hailing services.